Posted by Laurie Randazzo on Fri, Feb 12, 2010 @ 10:16 AM
Winchester, MA, February 12, 2010 --(PR.com)-- After their house suffered severe damage in a December fire, a Winchester couple learned that neighborly support in Winchester is not just a figure of speech. Initiated by Winchester businessman Raphael Rafatpanah of Koko Boodakian, local businesses rallied around two of their fellow residents and provided them with much needed support.
“When I read about Melanie’s situation on the WinCentral.org forum, I immediately felt like we should do something together, as a community, to help a fellow resident.” says Raphael Rafatpanah. “I approached WinCentral and a number of its other member businesses, and within their help we put together this package of gifts for Melanie. It was really amazing how everyone was ready to pitch in, without hesitation.”
On Saturday, February 06, 2010, WinCentral representatives Jeff Cabral and Alex Lorenz presented Melanie and Coleman, a seven-year resident of Winchester, with a gift package by local businesses. The presents were provided by Koko Boodakian, Phoenix Salon, Sakura Restaurant, The Greek Grille, Scruples Hair Salon, Simply Sophisticated Spaces, Soluna Garden Farm, Six Seeds Video, Spencer Photo and The Caci Randazzo Team.
According to Melanie, the value of these gifts goes far beyond what can be measured in dollars. “Winchester has been my home of choice for some time now. After moving here from Connecticut, I fell in love with this place right away. Our house was unfortunately damaged in a fire so badly that we won’t be able to move back in until the middle of this year.” says Melanie. “Many of our local friends and neighbors have reached out to help right away. But this support has really gone well beyond what I expected. It proves to me that Winchester is a very special place to live in, indeed. This is where neighbors are still neighbors, where the community is strong and vibrant, where people support each other. My thanks go to the Winchester businesses community that stepped up to assist us, and to WinCentral for providing the platform where this has been made possible.”
About WinCentral:
WinCentral is a Winchester-based non-profit community organization that involves the community in sharing information about local resources, with the goal of strengthening the local economy and community. WinCentral is a chapter of the Alliance for the Empowerment of Local Communities.
Contact:
Laurie Randazzo
WinCentral
(617) 512-4581
info@wincentral.org
Posted by Laurie Randazzo on Sat, Jan 30, 2010 @ 05:00 AM
By Lesley Geary
Print Article
TOP 5 IN REAL ESTATE, January 2010—Bill Caci
Bill Caci and Laurie Randazzo – The Caci/Randazzo Team
RE/MAX Leading Edge
Years in real estate: Bill – 46 years; Laurie- 5
Region Served: Suburban Boston, Winchester MA
How has the business changed in the last 4 years?
Bill Caci: Buyers are beginning their search more and more on the Internet. Every time we go out to a listing presentation, I ask for the phone number and Laurie asks for the e-mail address. That’s the way the younger generation does business today—by e-mail. We also focus on social networking. We are on Facebook and Twitter and blogging works very well to bring in leads for new buyers.
Laurie Randazzo: We have put a lot of content onto our blog. We have been blogging since the beginning of 2008.
What new strategies are you adopting to build business?
BC: We have been using direct mail 4 – 8 times a year and that’s expensive. So we are now trying to stay in touch the same number of times through e-mail. This is not possible in all cases but when we can, we switch the mailing to e-mail.
How does having a team help in this market?
BC: Laurie is very tech savvy and she does everything on the Internet, including the blogging. Each of our listings has its own website. Although Laurie handles all of the technology, we are client-centric in terms of the work split. Having a team helps us have full-time coverage and someone is always able to help the client.
Having a team also helps when we list the property, there are more opportunities to relate. Typically you are working with a couple—two sellers or two buyers. There is a rapport that happens depending on who is in charge. So when we go to listing appointments we take the cue from the clients.
LR: We bring different strengths to the table. I target younger folks who tend to be more tech savvy and Bill has a (SRES) senior specialist designation, seniors are an important target market for us as our area has an older demographic. With the senior segment, we are dealing with people moving down, size-wise. At the same time, we have a lot of young buyers interested in moving into these houses. So we are a perfect team as we can service the entire market, from young to more mature.
Where do you get the biggest bang for your marketing dollars?
BC: Mailings. We do our own and they work well for us. Print media, specifically classified ads, are unproductive today. We put our efforts into creating our own target marketing pieces.
Why did you become a Member of Top 5?
BC: The concept of Top 5 is more easily understood among the public. Our numerous professional designations do not mean anything to the consumer. Being a member of Top 5 has an immediate recognition. We also really like the new marketing ideas, the brochures, and frankly Allan (Dalton) himself. I like his approach, which is client-centric rather than ego-centric.
How are you/will you utilize the Top 5 program to help build your business?
LR: Top 5’s viral e-mail program makes coming up with content easy for us. That’s the biggest plus for us…along with the consumer brochures.
Is the market turning around in your area?
BC: Inventory is down and activity is up. Our market is really exceptional as we are in an area that is not burdened with short sales and foreclosures. Less than half of one percent is the short sale statistic here. That’s because we are in a high-end market and we deal with high-end property. The market is picking up pace and I suspect the market will come back and be more active in the spring, so much so that I expect 2010 to be one of the best years we have ever had.
How do you differentiate yourselves from other agents in the market?
LR: We are high tech, high touch. We do both. We try not to conquer the world. We are very focused on being the local experts in our small geographic area. And we offer expertise and a very high level of service. Our clients love us!
Posted by Laurie Randazzo on Wed, Jan 13, 2010 @ 06:22 AM
On behalf of our team |The Caci Randazzo Team, we are happy to
announce that Bill Caci has earned his SRES (Senior Real Estate
Specialist) Professional Designation.
With over 40 years of real estate experience, our focus continues to
be on best serving our clients. Our team mission is to be a real estate
resource for home buyers and sellers before, during and after every
transaction. As we age, we demand specialists in our health needs, so
why not in our housing and equity needs as well? The Senior Real Estate
Specialist designation shows our commitment to our clients and our
willingness to adapt in the face of a changing market.
It’s been an exciting start to the New Year in real estate we are enthusiastic and very optimistic that 2010 will be great.
Please contact us directly for your real estate needs: 781-729-6200
to speak to Bill Caci or Laurie Randazzo. We are happy to assist you.
Check out our web site: http://www.WeSellWinchester.com and our blog: http://blog.WeSellWinchester.com
Posted by Laurie Randazzo on Fri, Jan 09, 2009 @ 08:55 AM
Chefs for The Cure:
Join our RE/MAX Leading Edge family for an innovative and inspiring fundraising event on April 3rd, 2009. We will enjoy the culinary talents of some of Boston area’s top chefs in the luxurious environment of a premier RE/MAX Leading Edge home in Winchester, MA.
Event highlights will include fabulous tasting menu, decadent desserts, silent auction, and a commemorative cookbook.
Please check back on our blog for event updates. If you have any questions, please call us directly at 781-729-6200 CACI/RANDAZZO Team. team@WeSellWinchester.com
You can also visit the Susan G. Komen website for the Cure web site for further details
Posted by Laurie Randazzo on Wed, Oct 22, 2008 @ 08:25 PM
Prominently sited on a secluded landscaped lot, this pristine colonial is located in one of Winchester’s sought after neighborhoods. The spacious yard is enhanced by an in-ground gunite pool, brick patio, jacuzzi, pool house and dressing room. The residence offers a superb balance of classic architectural design & superior craftsmanship. Family Room with limestone fireplace, built-in wet bar. Gourmet Kitchen w/custom cabinets, interior cabinet lighting, granite counters, hi end appliances. Beautifully renovated bathrooms. Open flowing family spaces, distinctive formal rooms, and an abundance of natural light throughout. Custom details and neutral color palette allow for incredible warmth and style.
Contact The Caci Randazzo Team for more details and a personal showing. Offered At: $1,399,000
Thinking about selling your property? Curious about the value of your home or the market conditions in your neighborhood? Visit http://www.wesellwinchester.com/ and tell us about your home and its features. We will send you a report immediately. You can also receive automatic updates monthly or quarterly.
The choice is yours and it’s FREE! The Caci Randazzo Team is always willing to help you and will always respect your privacy.
The Caci Randazzo Team
RE/MAX Leading Edge 750 Main Street Winchester MA 01890
781-729-6200 • team@WeSellWinchester.comSearch Winchester Properties Winchester Market Conditions